Our partnership with Macmillan Cancer Support

Sky Betting & Gaming in partnership with Macmillan Cancer Support

In the December of 2019, a colleague nominated Macmillan Cancer Support to be in the running for our Charity of the Year partnership in 2020. After going through the nomination process, pitching to the business and finally the vote – it was decided that Sky Betting & Gaming would support Macmillan Cancer Support in 2020.

We got our fundraising off to a flying start in February 2020 hosting a big charity quiz night which over 100 colleagues attended. Shortly after that, the world was thrust into a pandemic and all of our people were sent to work from home. Whilst this didn’t stop us and we continued to fundraise virtual funds through online coffee mornings and our virtual Christmas Cracker week, we decided that with all things considered, we should roll the partnership into 2021. In our first year of fundraising, we still raised over £46,000 for Macmillan and it certainly gave us a reason to come together whilst we were virtually apart.

As we moved into 2021, we continued to crack on with our virtual fundraising, a highlight being our Cheltenham preview event. This saw colleagues, suppliers and friends of SBG buying horses in a virtual horse race event which raised an incredible £10,000 which was then match funded by our Flutter family.

Author: Marion Duncan