WHAT APPEALED TO YOU ABOUT SKY BETTING & GAMING (sbg) AS A PLACE TO WORK?
I’ve always been a big sports fan and had an interest in the gambling industry – so the chance to work somewhere where I had an active interest in the products was an opportunity I was really keen to take.
Of course, when you’re considering a job at somewhere like SBG you do your research and the thing that came through really strongly online was the praise for the company culture, which appealed to me.
why did you choose to work within business intelligence at sbg?
I already had a decent background in research from a couple of previous jobs – but none of those had really been the right fit. I’ve always found market / consumer research really enjoyable as it allows you to understand what makes customers tick and no two days are ever really the same. The gambling industry is probably one of the more lively industries to apply these skills and throughout the recruitment process I got the impression that consumer research was really valued within BI and at SBG more broadly.
what do you enjoy most about working in business intelligence at sbg?
Lots of things – however the sheer level of knowledge and skill across the BI team is always something that impresses me and I really enjoy opportunities to collaborate with people from other parts of BI. Everyone is genuinely really nice and eager to help you out as well, and I’ve made some good friends while I’ve been here.
Working as a Senior Analyst in the Research Team within BI gives me a lot of scope to tell stakeholders why something is happening, it’s a very active problem-solving role. Research, and BI more generally, is so well-respected across the business that you really do have the power as an analyst to directly influence changes to the products that we make. Seeing your recommendations come to fruition in a live product is always something that is rewarding.
what do you value about working at sbg?
In my own role it would definitely be the freedom to tackle work / business questions as I see fit. There’s a strong level of independence and a real appreciation for trying out something new and innovative. I get a bit bored of doing the same things over and over, so having that freedom to experiment is something I really like.
DID YOU HAVE ANY CONCERNS ABOUT WORKING IN THE GAMBLING INDUSTRY?
I’ve never really had any concerns – customer safety is a core part of the business strategy at SBG and there are plenty of people in BI who spend a lot of their time on safer gambling work. As a team we do a lot to really push our safer gambling strategy and make sure nobody is gambling to excess.
SBG is clearly a market leader in the safer gambling world and has also launched a lot of initiatives prior to our competitors. Of course, when you tell people you work in the gambling industry you will get the odd person who raises an eyebrow – but to be honest it’s a lot more common that I’ve been met with intrigue and interest rather than anything judgemental.
HOW HAS SBG PROVIDED YOU WITH BETTER FLEXIBILITY?
Since the pandemic began, SBG has been very flexible for me. These days, going into the office is not a necessity at all – I typically go in one or two days a week – which gives me a much better work/life balance and means that I’m only commuting in when it’s actually going to be a benefit.
Meetings are digital-first so working from home rarely leaves you at any kind of disadvantage at all.
Sometimes life gets in the way as well and you might need a few hours in the morning to sort a personal issue out or go to an appointment – there’s always flexibility to make up that time as you see fit. These days, nobody needs to be doing a perfect 9-5:30 every single day.
DO YOU HAVE FLEXIBILITY AND AUTONOMY ON WHAT YOU WORK ON?
Yes! In my role I’m able to approach problems as I see fit – there’s a huge level of autonomy and trust in my judgement.
There’s also scope to explore problems / projects that you’ve not directly been tasked with through your learning and development time. If you spot something interesting and want to have a more detailed look, in my experience nobody is ever going to say no.
For me, autonomy is a massive thing for my satisfaction at work, and this is something I’ve had from day one really.
ARE THERE ANY PROJECTS YOU’VE WORKED ON WHICH YOU CAN TELL US ABOUT?
In 2021, one of my main projects was to look at the whole online casino market and drill that down into a number of new market segments that would be rolled out across the business to bring us closer to our target audiences and to help guide our marketing, media and product decision-making. This has been a really high-profile, long-term project for me and has allowed me to develop some further statistical skills (e.g. latent class analysis) but probably even more importantly, the exposure to the Gaming Leadership Team in this project has been really good for my communication and stakeholder management skills.
HOW HAVE SBG INVESTED IN YOUR CAREER AND DEVELOPMENT?
As part of the BI team, we’re constantly encouraged to take L&D time – which is entirely self-guided. You can work on anything as long as it’s going to benefit your development. I’ve predominantly used my time to learn new skills / techniques to keep my day-to-day research fresh and interesting. I’ve also had the opportunity to use my annual £1,000 Self-Development Fund to attend research conferences so that I’m aware of the latest trends in the market.
WHICH OF OUR BENEFITS DO YOU LOVE AND WHY?
As a big sports-fan, the benefit I definitely use the most is the free Sky TV package. I’m a complete Sky TV loyalist now – I’d struggle if I ever had to lose it! I also get quite a bit of use out of the free EFL tickets as well – most of my friends are quite spread out across the country so it’s always good to squeeze in a free game when I visit.
WHAT’S NEXT FOR YOU AT SBG?
At the moment I’m thinking about my next career steps within the Research Team – I’ve recently took on a line-report for the first time so I’ll be definitely looking to develop my management skills over the next few months.
At SBG, you can progress down the classic managerial route or alternatively you can progress as a critical expert, so I’ll be weighing up my options this year and seeing what fits better for me for my next step.