Being a mentor at SBG

Tom Clark

Using the tools and resources we offer at SBG, everyone is empowered to own their personal growth to create the next step in their career. Whether that next step is broadening and growth within a current role, seeking new skills or moving around the business to advance knowledge – we support whatever’s next for SBG’ers.

One of the tools available is mentoring relationships to learn from others. Our mentors have equal opportunity to learn as our mentees as mentoring requires leadership skills and more!


I’m a Digital Marketing Manager within the Bet Commercial Team. I look after our paid social advertising (when a social post is not organic, but ‘promoted’ to target a select audience of users) across Facebook, Instagram, Twitter, Snapchat, as well as partnerships with the likes of JOE Media. This ranges from pushing our offers such as the Soccer Saturday Price Boost to existing customers, to promoting welcome offers to prospective new customers and promoting our organic content to enable it to reach a wider audience.

What made you decide to become a mentor? What value did you think you could have for a mentee?

I decided to become a mentor in order to develop my own people management competencies as well as helping others. I wanted to help people who perhaps would be in situations I found myself in earlier in my career; how do I tackle this piece of work, how do I approach this person/team. I also have a few years of digital marketing experience under my belt, so offering guidance on how to get into digital marketing, and up-skilling that person in best practises in that area.

What has being a mentor taught you?

It has helped me to look at the bigger picture and step outside of the day to day where often we’re stuck thinking about how our specific role or specific team impacts the business and us.

Part of mentoring someone means using your experience but applying it to different broader situations relevant to the mentee , and help them.

What do you enjoy about being a Mentor?

It’s very satisfying seeing people develop and grow over time, and then reach the goals that they had set out initially.

What skills do you think you need to be a good Mentor?

You need to be a good listener of course, but you also need to be able to communicate information or subjects that may not be easy to understand, given there will be topics and areas unfamiliar to the mentee.

Also it’s important you’re good at organising your time, so you can commit enough time to being an effective mentor as well as continuing with your day to day work.

What would you say to someone who was thinking about being a Mentor?

Go for it! It might seem a bit daunting at first but being able to use your experiences and skills to help someone else not only benefits that person but also benefits you, developing your own skills without even realising.

At SBG you can apply to be a mentor and using our personal growth tools. The tool matches you with a mentee based on the skills/knowledge you can share and someone looking to develop in those areas!

Author: Marion Duncan