To help IMAS do this we attended their flagship event, an international mixed ability rugby tournament (IMART). This is a celebration of mixed ability achievements across multiple countries and nationalities which brings together their growing impact in this space.
A team of SBG’ers helped in many areas of this event. Ahead of the event colleagues led on firming up marketing plans, creation of digital assets to help raise awareness, introduction to brand ambassadors.
At the event colleagues were responsible for collating content IMAS can use on going forward to raise awareness of mixed ability. This included:
- Directing a filming crew to capture over 2,000 professional photography and video content which can be used across IMAS’s channels and support future marketing activity;
- Recording a podcast series called #TalkingMixedAbility where they talk to the founders, players and families about what mixed ability means and the impact is has on people’s lives;
- Capturing footage for IMAS and IMARTs social media channels at the event with an increase in social engagement with 100,000s of views
Mark Goodwin, Co-founder and Director of IMAS said… “We think that you and the SBG team who came out and amplified our media reach are wonderful, and the opportunity to continue that relationship is just brilliant. I speak for both of us when I say we expected to be working with a core group of talented individuals, we didn’t expect to become friends with them all.”
Annette Cullen, IMART Project Group also commented on our involvement saying… “Super week here in Ireland and this wonderful group of volunteers were a joy to work with. Thank you Sky Betting & Gaming for getting behind the project and help us take it to the next level”.
Overall it was a great event which left everyone who attended reflecting on how we can continue to make sure a positive impact on the community and continue to bring accessibility into everything we do.